Ford today put the global pickup world on notice by revealing the smartest, most versatile, and most capable Ranger ever – delivering an even more desirable pickup partner for customers.
Using years of Ford truck expertise and deep understanding of truck customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that next-gen Ranger owners can rely on for their businesses, family lives, and adventure.
“With Ranger, we’ve had a big extended family for decades,” said Jim Farley, president, and CEO.
“This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but an always-on experience that will help us build strong and lasting relationships with them. This is the midsize truck people will want to own and experience,” Farley further said.
In addition to revealing the next-generation Ranger, Ford also outlined its “always-on” commitment to customers, with a host of services centered around convenience on their terms. Depending on the market, these include service pickup and delivery, a Ranger Concierge program, and streamlined online service booking options, to name a few. (PR)